Ashmore, 4214, QLD
Bigshot Drinks is an alcoholic brewed beverage with a selected range of flavours that is proudly Australian made and operated. Whether it’s Friday night pre-drinks with friends, a lazy Sunday session in the sun, or an impromptu get together at your place, you’ll always have a great time with a chilled Bigshot in hand.
To better position Bigshot Drinks in the competitive alcoholic mixed drinks market, Looplabs crafted an entire business strategy beginning with brand identity, a new website, and social media engagement.
Our strategy was to differentiate Bigshot from the competition on the already full bottle shop shelves. This resulted in a bold and edgy brand identity with emphasis on their point of difference; being, high alcohol volume per can. Bigshot combines bright colours complimented by black. Looplabs achieved a brand identity that reflects Bigshot's mission statement: 'to stand out from the crowd'.