Bigshot Drinks

Be the Bigshot of them all!


Client: Bigshot Drinks

Focus: Web DesignBrand DevelopmentSocial Media DevelopmentDigital Marketing | Print

Year: 2018

To better position Bigshot Drinks in the competitive alcoholic mixed drinks market, Looplabs crafted an entire business strategy beginning with brand identity, a new website, and social media engagement.

Our strategy was to differentiate Bigshot from the competition on the already full bottle shop shelves. This resulted in a bold and edgy brand identity with an emphasis on their point of difference; being, high alcohol volume per can.  Bigshot combines bright colours complimented by black. Looplabs achieved a brand identity that reflects Bigshot's mission statement: 'to stand out from the crowd'.

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Design Leads: Matthias Malmedie, Thomas Allemann

Tech Leads: Moriz Müller, Thomas Schrick

Project Management: Suzana Stein

Design: Tim Allemann

Development: Stefan Hoffmann


1 Place Ville Marie, 21st floor / Montreal, Quebec  H3B 2C6 / Canada

New York

55 Washington St. / 5th Floor Brooklyn / NY 11201